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News10.03.2026

The man who got “The River” flowing 

Sascha Fanetti thinks in terms of the bigger picture, turning thoughts into images, rhythm and stories in his head. We take a look at the creative force behind our campaign The River.

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News10.03.2026

“A cool format with depth” 

Combining an analytical approach with journalistic precision and a passion for conversation that comes through loud and clear, financial journalist Carolin Roth presents the German-language version of our The River podcast.

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News10.03.2026

A high-impact publicity campaign 

Given the flood of information on the geopolitical and economic environment, public opinion is being pulled along by the undertow. “The River” sheds light on the role banks play and is helping to rebuild trust.  

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News10.03.2026

Behind the voices: the making of a podcast  

From initial idea to release, every episode of our “The River” podcast involves a lot of teamwork behind the scenes. 

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Press releases05.03.2026

Swiss Banking Outlook: upbeat forecasts supported by Switzerland’s advantages

The Swiss Bankers Association (SBA) has published the update to its Swiss Banking Outlook. Based on a survey of financial market experts from member institutions, it provides consensus forecasts for the Swiss economy and the banking business and paints a cautiously optimistic picture: despite geoeconomic uncertainty, the banks expect their net income to remain stable or even increase. Commission business and services are seen as driving this trend along with persistently strong demand for security and “Swissness” in wealth management.

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News05.03.2026

The “Swissness” factor: why Swiss banks remain resilient

The Swiss economy is growing only moderately, interest rates remain low and the global environment is unsettled. And yet Swiss banks are looking ahead with cautious optimism. Why? Martin Hess, Chief Economist, and Nina Michel, Policy Advisor Regulation & Economics, both members of the Economic Policy team at the Swiss Bankers Association (SBA), talk about their latest publication, the “Swiss Banking Outlook Update 2026”, and explain what lies behind the figures.

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News03.03.2026

e‑ID: implementation now crucial

The Swiss Bankers Association (SBA) supports the revision of the Financial Market Supervisory Authority (FINMA) circular on video and online identification. It is vital for the Swiss e-ID to be fully recognised as a means of identification – in a technology-neutral manner and consistently across all identification procedures. This is the only way to ensure that it can meaningfully complement banks’ existing digital processes and unlock its potential to enable secure, efficient and customer-friendly digital applications.

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